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History
Electro-Media Design, Ltd. was founded in 1990 by Jeff Loether, ISHC to provide AudioVisual consulting and design, with a mission of creating a supportive, cooperative environment in which talented professionals can grow, flourish, and express their creativity. Now an industry recognized leader, EMD offers a full range of AudioVisual systems design and acoustical consultation with expertise in audio, video, control, and related presentation, entertainment, and communications technologies.
Our practice has also expanded to include AudioVisual Operational and Management consulting to address the entire AV systems lifecycle. As independent consultants, EMD has provided consulting services for over 1,100 projects globally including hotels, conference and convention centers, spas and resorts, government facilities, corporate board rooms, theaters and auditoria, schools and electronic classrooms, training and meeting rooms, courtrooms, places of worship, restaurants and nightclubs, sports facilities and venues, and command and control centers.
OUR TEAM
Jeff Loether, ISHC
Founder and President
Jeff established ELECTRO-MEDIA DESIGN, Ltd. in 1990. He has overseen the production of hundreds of designs created by EMD's Audiovisual (AV) engineers. Jeff is active in the development of new products and design approaches that incorporate different technologies to enhance functionality, reduce system complexity and cost, and improve reliability. Jeff’s experience and knowledge in the hospitality industry is unparalleled and he has pioneered many of the standards of AV design and implementation. Jeff is an active speaker and instructor for a number of professional organizations, including the ICIA, IACC and NSCA. He is a published author, with articles appearing in a variety of industry related magazines, including Sound & Video Contractor. He is a founding member of the International Communications Industry Association’s (ICIA) Independent Consultants in Audiovisual Technology Council (ICAT).
Eric Bracht
AVaStar Managing Director and Product Owner
Eric joined EMD in 2009, after nearly twenty years of experience in hospitality Audiovisual department operations and sales, and serves as the primary project manager for all operational consulting projects. Eric’s experience encompasses all aspects of AV department operations, including equipment logistics, scheduling and productivity, budgeting, staffing, financial planning and management, purchasing, inventory management, vendor negotiations, conflict resolution, new technology evaluation and employee training and development. He holds a Certified Technical Specialist (CTS) certification from InfoComm International. Since joining EMD, Eric has provided operational input to design projects as well as developing our operational consulting practice.
Robert Hendricks
Principal Audiovisual Consultant
Robert (Bob) has been with EMD since 2008 and serves as the Principal Audiovisual Consultant for all Audiovisual Design projects. His experience includes services to a wide variety of Audiovisual project types, including design and installation of Audiovisual systems for commercial and government clients. Bob is an experienced programmer of Crestron and AMX control systems, and holds a Certified Technology Specialist-Design (CTS-D) certification from InfoComm International. He is conversant in Russian and Estonian.
Luis-Eduardo Soares
Principal Acoustical Consultant
Luis-Eduardo has been with EMD since 1994. His diverse range of experience includes consulting for recording studio control rooms, theaters, auditoriums, sports facilities, and conference centers, houses of worship, commercial facilities, nightclubs, and private residences. Luis-Eduardo’s work on the low-frequency sound field of recording studio control rooms helped to establish current design guidelines for bass trap applications. In addition, Luis-Eduardo practiced as an independent sound system-consulting engineer in his native country of Brazil prior to relocating to the United States. He is proficient in Portuguese, English, French, and Spanish, and has a working knowledge of Italian and Japanese.
What Matters to Us
EMD is committed to a philosophy of high-quality guest experience and operational efficiency. A focus on the user experience influences EMD’s design approach and is emphasized in the classes they teach, the articles they write, and in its overall consulting perspective. EMD believes that its first-hand experience in systems design and AV operations makes it unique among Audiovisual consultants. EMD does not sell, manufacture, or install equipment or systems. EMD is committed to a philosophy of client advocacy and technical excellence.
Client and operator satisfaction are our top priority. EMD’s focus on operations informs our design approach, our classes, our articles, and our overall consulting perspective. This approach has been developed over the years through extensive and ongoing dialogue with facility owners, system operators, and installation technicians.
We are founding members of the Independent Consultants in AudioVisual Technologies (ICAT). Membership in both of these organizations is limited to bona fide independent consultants only.
In addition to our client and user centered philosophy, we also design to ensure that our Five Tenets of Quality in AudioVisual system design are present in our work:
Reliability
The most important of all issues. Anything less than consistent, reliable service will affect the reputation of our systems and the property
Flexibility
The architecture of flexible function spaces in hotels requires the technical systems to be equally multi-purpose. Ease of Use. Logical, intuitive controls for the system and equipment permit quick setup and changes to the system configuration by all levels of staff.
Ease of Use
Logical, intuitive controls for the system and equipment permit quick setup and changes to the system configuration by all levels of staff.
Performance
As the perception and expectancy of a high quality auditory and visual experience increases in our clients, our AudioVisual systems need to keep pace. Legibility, intelligibility, dynamic range and signal to noise ratios are some of the areas we address to accommodate the heightened sophistication of the audience.
Cost-Effectiveness
Each system component must be evaluated using these quality criteria for cost and benefit. Does it enhance reliability, flexibility, ease of use and performance? If it doesn't, it should not be a part of the system.
LOW FIRST COST
Low First Cost refers to the capital cost of the installation including the equipment, materials, labor, and related infrastructure such as floor space, power, grounding, raceway, and cable.
Geography
EMD has provided consulting services for over 1000 projects globally including hotels, conference and convention centers, spas and resorts, government facilities, corporate board rooms, theaters and auditoria, schools and electronic classrooms, training and meeting rooms, courtrooms, places of worship, restaurants and nightclubs, sports facilities and venues, and command and control centers.
Community
EMD developed an Audiovisual System for the Helen Keller National Center in New York… a unique pro-bono challenge.
Careers
ELECTRO-MEDIA DESIGN, Ltd. is always seeking professionals with experience in AV design & consulting and a desire to grow with our company. EMD offers a diverse & family oriented culture where employees are encouraged to think outside the box and innovate in all facets of day-to-day operations. If you're interested in being a part of the EMD’s team, please send a letter of interest and resume to careers@electro-media.com.